client: Wafle Lizać ice cream shop
design and implementation: 2021
- architecture - interior: conceptual design, executive design, author's supervision
- graphics - logotype, visual identification, neon design, packaging and label designs, website arrangement
The interior of the ice cream parlor is a composition of checkered pattern elements, circles and spots of complementary colors. We chose the patterns as those characterizing the ice cream parlor itself, where, apart from colorful ice cream, the basis is a checkered wafer. The strong pattern of the floor, which is made of tiles with a dot pattern, has been highlighted with a grid of contrasting grout. The main walls behind the sales counter have also been finished with a check pattern with a contrasting grout, creating a distinctive background. These patterned surfaces are broken with patches of color, which are created by e.g. a monolithic terracotta counter with a pink thin top that matches the color of the back room walls. The interior is supposed to be joyful and friendly, which we also used in the leitmotif of the visual identification of the ice cream parlor - and the effect is, among others, neon sign in the form of a smile on the wall behind the sales counter. It appears on the graphics in the windows, the logotype of the ice cream parlor and the wheel of fortune covered with holographic foil, which allows the undecided to choose the flavor of the scoop and play with the colorful reflection of the interior of the ice cream parlour.
Wafle Lizać ice cream parlor is located in Warsaw's Białołęka and run by two sisters.